US iGaming market

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In the competitive landscape of the US iGaming market, operators face the challenge of retaining users amidst a plethora of promotions and bonuses. Soft2Bet has identified that the key to success lies not in competing on bonuses but in enhancing user engagement within the app. By integrating elements of casual gaming, such as gamification, soft2bet has significantly increased user screen time from an average of 15–20 minutes to over an hour. This approach not only boosts user retention but also positions operators to compete with digital giants like Netflix and TikTok, rather than just other sportsbooks and casinos.

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