Nano Influencer Marketing Impact Study

sacigyan

I’ve been diving into some research and came across a nano influencer marketing impact study that showed some impressive results. It seems nano influencers, with fewer than 10K followers, often drive better engagement and trust compared to larger influencers. Has anyone here worked with nano influencers before? What kind of ROI did you see? Were they more effective for brand loyalty or actual conversions? Also, how did you find and vet the right nano influencers for your campaigns?